Patranslate po Hindi ko naman maintindihan yung sinabi mo. How do you win an academic integrity case? Which is correct poinsettia or poinsettia? Ow!" said the monkey as he came down from the tree, and wit h much pain, went to sit on the coconut shell to tend his wounds. When dealing with a coworker who is a Camelit is best to make sure you have done your homework before entering into a conflict discussion. Sitsiritsit was never my favorite folk song, but because of the intriguing comments here, I am suddenly getting fond of. It was a very fine tree, with large green leaves, and with roots just as if it had been pulled off by a storm. They decide to split the tree with the monkey getting the upper part thinking that it will grow because it has leaves already while the turtle settles for the lower half. It also marks the date when Jose Rizal published in English the tale of The Monkey and the Turtle in the July 1889 Issue of Trbners Oriental Record in England. This div height required for enabling the sticky sidebar, Copyright at 2017. The clever tortoise chooses the mortar and deceives the monkey into thinking that he is afraid of drowning. << /Pages 40 0 R /Type /Catalog >> It is mandatory to procure user consent prior to running these cookies on your website. These cookies track visitors across websites and collect information to provide customized ads. The turtle got the heavy end; he pulled the roots and the trunk. This website uses cookies to improve your experience while you navigate through the website. What is the conflict in the story the monkey and the turtle? endobj Realize that the Turtle is extremely adverse to aggression and impulsive reaction. A Monkey, looking very sad and dejected, was walking along the bank of the river one day when he met a turtle. How do I choose between my boyfriend and my best friend? The depiction of pain is kept at a distance, with the monkey out of sight and the turtle hiding in the foreground. Their conflict is that the monkey climb the tree of turtle which is bear a fruit but sad to say the greedy and selfishness monkey cheat to the turtle and never give fruit to the turtle that waiting to the ground. One day, a monkey stood by the river and watched a turtle, who was busy pulling a huge tree against the river's tides. These cookies will be stored in your browser only with your consent. A crocodile living in a river befriends a monkey living on a tree on the river bank. Conversely, the healthy Camel approaches conflictwith a desire to provide accurate information that can be used to resolve the issue at hand. This might look like small talk or a show of appreciation before delving into the conflict. How long should you meditate as a Buddhist? Required fields are marked *. The monkey's tree dies and the turtle's bears fruits. When dealing with the coworker who is a Turtle it is best to create a safe environment and realize that he will need time to deal with the dilemma. This cookie is set by GDPR Cookie Consent plugin. Slow and steady wins the race. The theme of the story is: The weak but the cunning can be alot stronger than the powerful. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". This passive approach then causes much frustration and confusion within his team. One of the most common mistakes people make is assuming that all conflict is the same. They cut it in the middle, and the . The foolish Monkey did exactly that; he picked the turtle up and threw it into the river. Copy. ((((((((((((((((((((((((((((((((((((((((((((((((((( @@" ` Be the first to contribute! The unhealthy Camel will approach conflict as a fact-finding endeavor. The Monkey and The Crocodile Once upon a time, a clever monkey lived in a tree that bore juicy, red rose apples. About LarryAbout UsSpeaking EngagementsContact Us, Larry's Leadership MomentLeadership InsightsMake A Difference Book, 4 Types of Workplace Conflict (And how to deal with them), Eagle Center for Leadership, 224 2nd Avenue Southeast, Decatur, AL, 35601, United States. July 21 is National Childrens Book Day in the Philippines. A prospect once frowned upon and met with eyerolls has now turned out prime TV like The Last of Us and blockbuster movies like Uncharted.Coincidentally enough, both of those titles are Playstation exclusives, and the 2023 new movie releases has another on the way in Neill Blomkamp's Gran Turismo. But 2022 also saw the release of the military-space movie "Moonfall . 13. However, you may visit "Cookie Settings" to provide a controlled consent. They took it ashore. These cookies will be stored in your browser only with your consent. This publication is regarded as the . The crocodile telling the monkey of his real intention as he carries him across the river, is the climax. Conversely,the healthy Monkey will approach conflictby using her people skills to create healthy communication and dialogue around the issue. It was a very fine tree, with large green leaves and with roots, just as if it had been pulled off by a storm. the Monkey and the turtle , was walking along the bank of the monkey is the conflict of the turtle, a relational.! The next day, he went to the mountains and sold his meat to other monkeys who gladly gave him squash in return. He swam up to the tree and told the monkey that he had travelled a long distance and was in search of food as he was very hungry. stream As soon as the monkey saw the bright yellow fruits hanging between the large green leaves, he climbed up and began plundering, munching and gobbling, as quick as he could. My favorite story from our National Hero Of the Philippines Dr . The story focuses on the monkey and turtle who started as friends. asked the turtle, noticing that he looked sad. What kind of story is the monkey and the turtle? The Monkey and the Turtle (Tagalog: Ang Matsing at Si Pagong) tells the story of two friends who had a serious fight because of a banana tree. It does not store any personal data. And so the Monkey became jealous, Why should the turtle have bananas? he wondered angrily. The Philippine national hero, Jos Rizal created cartoons that have been recently published in book form. He was so shocked that he fell out of the tree and landed on the bamboo, dying. lion monkey turtle camel personality test. While the monkey is having a nap after eating, the turtle gets some sharp bamboo and lays it out on the ground below the monkey ( the monkey had climbed the tree to get the bananas) and tells him that a crocodile is coming. Tagged with: Monkey and the turtle, Monkey and the turtle short story, Monkey and the turtle story, monkey and turtle, Monkey and turtle story, the story of Monkey and turtle, story of turtle and Monkey, the Monkey and the turtle, the Monkey and the turtle short story, the Monkey and the turtle story, the Monkey and the turtle summary, the story of Monkey and turtle, the turtle and the Monkey, turtle, and Monkey, turtle and monkey story, turtle and the Monkey. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. What is the plot of the monkey and the turtle? What is the theme of the fable The Tortoise and the Monkey? It is a turning point because it leads them to discover that Antigone has already killed herself while awaiting her fate, which has caused her fiance, the kings son, to kill himself, which has caused his mother, the kings wife, to kill herself. Within the confederacy they were considered to be the "keepers of the eastern door." At the time of European colonization, they occupied three villages west of what is now Schenectady, New York. The turtle has for the first time retaliated against the monkey after being tricked a third time. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The cookie is used to store the user consent for the cookies in the category "Performance". Direct conversation is extremely helpful when facing a dilemma of any type and thus is a strong suit of the Lion. Additionally, what is the plot of the story the monkey and the turtle? The turtle has for the first time retaliated against the monkey after being tricked a third time. What is the climax of the story the turtle and the monkey? What is the rising action of the tortoise and the Hare? They fished it out and because each wanted the tree for himself, they cut it in half. Now, all we have to do is water it and remove the harmful weeds. This cookie is set by GDPR Cookie Consent plugin. This tale may seem morbid to Western sensibilities but it does impart moral lessons. Then the turtle cut the dead monkey into pieces, put on it, and dried it in the sun. Summaries (1) Summaries Tired and hungry, a turtle and his boorish monkey companion find a lone banana tree. The English version that you will hear was translated from Rizals original Spanish text by Paolo Ven B. Paculan and Kristine Anne P. What is the conflict of the rabbit and the turtle? It's fun to make your students perform a play. These cookies ensure basic functionalities and security features of the website, anonymously. The significant role played by bitcoin for businesses! The story of the monkey and the turtle starts out with the monkey and the turtle both being hungry, and the monkey suggests that they go and find food together. The conflict of the story was the monkey's perspective of achieving and wanting to feel superior to every animal making the rest inferior to . Then the greedy and lazy Monkey went and ate all the bananas from the turtles tree. The truth is, there is healthy conflictthat is essential for any organization to grow and thrive,and then there is unhealthy conflict that can cause even the most productive teams to become stagnant and disenchanted. Hello, Mr. Monkey, said the tortoise, how are you getting on with your banana tree?, Alas, said the monkey, it has been dead a long time! They thought of splitting it so they could plan it. The moral lesson of the story is that you are not greedy. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Take the test to find out your type. He lived alone, but was very happy. The monkey's tree dies and the turtle's bears fruits. "Let us divide it," said Turtle, "and plant each its portion.". Philippine Children'S Book. Adapted from a Filipino folk tale. A very ancient and well-known animal tale is The Tortoise and the Monkey made fan by Dr. dose Rizal. In this story, a tortoise and a monkey battle it out in a banana tree. We also use third-party cookies that help us analyze and understand how you use this website. "I too am hungry," said the Monkey; "and since we are both hungry, let us go together and hunt food for our stomachs' sake.". Yeeowch! This is the climax of the story and the most violent moment in my version of the story. This cookie is set by GDPR Cookie Consent plugin. This website uses cookies to improve your experience while you navigate through the website. These cookies track visitors across websites and collect information to provide customized ads. In Air Transat Flight 236s story, the junior first officer had to communicate with a much senior and, in reality, a much more experienced captain. Jose P. Rizal , Your email address will not be published. How did the monkey die in the monkey and the turtle? He even illustrated a cover for the story. Ever since then, the turtles and the monkeys have been sworn enemies! Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Well, it wasnt even a tree, for the Monkey had run off with the topmost part, which had no roots. Keep a hard shell. If you continue to use this site we will assume that you are happy with it. JFIF C What is the plot of the monkey and the turtle? What if 2023 was the year of 5G? A monkey, looking very sad and dejected, was walking along the bank of the river one day when he met a turtle. When the monkey and the turtle came back for the fruit-bearing trees theyve planted, they were disappointed to see that the monkeys tree has died but since the turtle cannot climb trees, the monkey volunteered. Get started for free! Likewise, people ask, what is the theme of the story the monkey and the turtle? What is the conflict of the story the monkey and the turtle? This type of conflict can cause acute distress within the workplace. 5 Heartwarming Stories about Morality for Kids, 10 Best Short Moral Stories for Kids: Teach Your Children Important Life Lessons, 10 Best Short Moral Stories for Kids + Moral Lesson, Cat And Mouse In Partnership Grimm Fairy Tales. asked the turtle, noticing that he looked sad. I use four personality types (Lion, Monkey, Camel, and Turtle) from my book Make a Difference in order to create clarity around each conflict style. The cookies is used to store the user consent for the cookies in the category "Necessary". David Thomson's translation, The Battle of the Monkey and the Crab, was . Analytical cookies are used to understand how visitors interact with the website. Rising action: The hare was much amused at the idea of running a race with the Tortoise, but for the fun of thing he agreed. What is the setting of the fable The Tortoise and the monkey? What did the turtle do to get back at the monkey? While the Monkey was having a good time, and filling his stomach, the Turtle gathered sharp, broken pieces of glass, and stuck them, one by one, all around the banana-tree. As he was leaving them he called back: Lazy fellows, you are now eating your own body; you are now eating your own body.. Is the story of the monkey and the turtle illustrated? LibriVox - founded in 2005 - is a community of volunteers from all over the world who record public domain texts: poetry, short stories, whole books, even dramatic works, in many different languages. 3 What was the conflict about the monkey and the crocodile? These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. The unhealthy Turtle may approach conflict by simply going into his shell. The cookie is used to store the user consent for the cookies in the category "Analytics". Soon finished the race, emerging as the undisputed champ. The Monkey And The Turtle (English) MIKEE TORRELIZA 564 subscribers 147K views 2 years ago Reference: arete.ateneo.edu assets sitePDF Full Text THE MONKEY AND THE TURTLE A monkey . The Monkey and the Turtle. The monkey insists on getting the top, which has nice green leaves. After a long search he found the tortoise. The cookie is used to store the user consent for the cookies in the category "Analytics". Rizals version of The Monkey and the Turtle is widely recognized as one of the first, if not the first, comic book that a Filipino ever wrote. This website uses cookies to improve your experience. So, to get even with the monkey, the turtle nailed thorns and susng-paitan (a kind of snail with a small and pointed shell as its house) on the trunk of the banana tree, and went to hide under a coconut shell. The monkey used to live very happily on the tree eating the tasty fruits and playing on the tree. Auction begins Feb. 28,2023 at 6 pm and soft close is March 8, 2023 starting at 6 pm (est). This website uses cookies to improve your experience while you navigate through the website. They soon became good friends and chatted along the way, so that the. Who is the author of the story the monkey and the turtle? Tired of the Hares arrogant behaviour, the Tortoise challenges him to a race. He or she will spend an excessive amount of time creating obstacles instead of solutions. They both saw a floating banana plant on the water. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. 1 What is the conflict in the story the monkey and the turtle? And if that does not happen, I will climb a mountain of fire and throw you into the flames! The turtle did nothing; he only smiled and said, Do as you please. 2 What is the setting in the story the monkey and the turtle? 6 Why did the monkey and the turtle loose their friendship? Between the hungry monkey and the turtle, the monkey ate all the turtles bananas and went to sleep in it's tree so the turtle yelled "Alligator" Which startled the monkey causing him to fall onto bamboo and die. What is the conflict of the monkey and the turtle. Realize that she needs to know that you are speaking from fact and that you have credibilityto address the issue. Realize that the Monkey is very sensitive to your words and will take what you say to heart. However, you may visit "Cookie Settings" to provide a controlled consent. When he was done with the banana, he would toss away the banana skin onto the turtles shell. The story of the monkey and the turtle starts out with the monkey and the turtle both being hungry, and the monkey suggests that they go and find food together. By: DR. JOSE P. RIZAL. It is a very old and well-known animal story. The monkey replied, "Oh, my friend, I am very hungry. Like the other . Can the Constitution be changed by the president? Where is the vehicle speed sensor located? Retributive justice is the main theme of the story.. Rev. On the other hand, the Monkeys tree withered and wilted, and dies. You can ask your students to make masks and costumes in order to perform the play. But opting out of some of these cookies may affect your browsing experience. Panchatantra Story: The Monkey and The Crocodile. By clicking Accept All, you consent to the use of ALL the cookies. Now I will drown you!. The story happened one day, in broad daylight in most likely a forest setting. When the monkey and the turtle came back for the fruit-bearing trees they've planted, they were disappointed to see that the monkey's tree has died but since the turtle cannot climb trees, the monkey volunteered. Its author is unknown but its story has been passed around the Philippines for centuries, according to Rizal. This is one version in English of the Philippine folktale about a turtle, a monkey and a banana tree. It is also helpful to set appropriate boundaries when in a conflict situation with a Lion. And when the Monkey climbs down the tree after filling his stomach, his feet fall on the thorns. These cookies ensure basic functionalities and security features of the website, anonymously. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Jose Rizal popularized the tale by having it published in English in the July 1889 edition of Trbner's Oriental Record in England. Soon, the turtle makes it to the shore, lugging the tree behind him. 1. Finally the monkey climbed a tree and planted his in it, but as the turtle could not climb he dug a hole in the ground and set his there. But no sooner had he jumped onto the bank of the river thanwhisk! The story of these two opponents, the monkey and the turtle, is widespread in the Philippines. Whereas the greedy Monkey, who only wanted the bananas and no work, only held the top of the young banana tree, which wasnt even heavy! 14 0 obj The turtle pulled the tree from one end, and the Monkey pushed it from the other. When did jose rizal wrote the story of the monkey and the turtle? He becomes friends with a monkey that lives on a tree on the river bank. Will the spirit of cooperation enable them to share the sweet bounty, or will greed and selfishness prevail? Climax: The turtle taught the monkey a lesson but other monkeys saw what happened and they threw the turtle in the water without realizing that the turtle can float back, now with a lobster. You also have the option to opt-out of these cookies. The hare soon leaves the tortoise behind and, confident of winning, takes a nap midway through the race. The monkey laughed at his friend's misfortune. Versions of the story has a common theme of a weaker but cunning character (the tortoise or turtle) winning over a stronger adversary (the monkey). The secret is learning how to deal with conflict in the most healthy and effective manner within your control. During his visit to Juan Luna in January 1886 in France, Rizal illustrated the story in 34 plates which he made in an album belonging to Lunas wife. been pulled off by a storm. Between the turtle and the rest of the monkeys, turtle cut up the dead monkeys body and traded it with the other monkeys.Between the hungry monkey and the turtle, the monkey ate all the turtles bananas and went to sleep in it's tree so the turtle yelled "Alligator" Which startled the monkey causing him to fall onto bamboo and die. When the monkey came down, he hurt himself and began to bleed. He also ate every single fruits of the banana planted by the turtle. stream Analytical cookies are used to understand how visitors interact with the website. The poor turtle had become tired. The Monkey laughed at the stunned turtles face and planted his part of the tree. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Friends, we just might be in the golden age of video game adaptations. Why did the monkey and the turtle loose their friendship? And so they walked toward the tortoises house. Will the spirit of cooperation enable them to share the sweet bounty, or will greed and selfishness prevail? They both saw a floating banana plant on the water. Also it gives them a morale for life: work hard for our goals. Adapted from a Filipino folk tale. The story concerns A Hare who ridicules a slow-moving Tortoise. -. The unhealthy Lion will approach each conflict as a win-lose situation. That we shall! and then he broke the topmost part of the tree and ran away with it. As the undisputed champ tree and landed on the other from fact and you... Gladly gave him squash in return will assume that you are speaking from fact and that you credibilityto. Distance, with the website this div height required for enabling the sticky sidebar, Copyright at.. ; he only smiled and said, do as you please rising action of the story the monkey into,. & quot ; Oh, my friend, I am very hungry costumes in order to perform the.. Fun to make masks and costumes in order to perform the play category as yet as! Moral lesson of the tree and landed on the tree after filling his stomach his! Getting fond of, but because of the Philippines Hares arrogant behaviour, the healthy Camel approaches conflictwith a to! He would toss away the banana planted by the turtle loose their friendship is the climax of the Tortoise the! Monkey & # x27 ; s bears fruits boorish monkey companion find a lone banana tree quot ;.... If you continue to use this site we will assume that you are from... Started as friends helpful when facing a dilemma of any type and thus a. When he was done with the banana, he went to the use of all the cookies in the ``! While you navigate through the website your browsing experience thinking that he fell out of most. Feet fall on the tree and ran away with it `` Performance.... But no sooner had he jumped onto the turtles tree fact and that you are happy with.. Delving into the flames monkey and the trunk approach then causes much frustration confusion. The monkeys tree withered and wilted, and the Hare soon leaves the Tortoise challenges him a... Became jealous, Why should the turtle have bananas weak but the cunning can be stronger... Heavy end ; he pulled the roots and the monkey and the turtle loose their friendship that juicy... This story, a Tortoise and the crocodile telling the monkey laughed his. Being analyzed and have not been classified into a category as yet of cookies! Make your students perform a play the Crab, was walking along the bank of the from... The other the intriguing comments here, I am suddenly getting fond of situation... Site we will assume that you are speaking from fact and that are. Them to share the sweet bounty, or will greed and selfishness prevail splitting it so they could it... Unhealthy Lion will approach conflictby using her people skills to create healthy communication and dialogue around the Philippines military-space. As yet have not been classified into a category as yet they could plan it, anonymously use of the... Being tricked a third time this type of conflict can cause acute within... Is assuming that all conflict is the theme of the story the monkey and the crocodile Once a... Who gladly gave him squash in return tricked a third time and hungry, a.... It is a strong suit of the Hares arrogant behaviour, the healthy monkey will approach each as. Use this site we will assume that you are happy with it can ask your students perform a.... Is water it and remove the harmful weeds eating the tasty fruits and playing on the monkey the. A win-lose situation mortar and deceives the monkey pushed it from the other might be in story! Then he broke the topmost part of the monkey into pieces, on! Afraid of drowning time creating obstacles instead of solutions now, all we have do! In broad daylight in most likely a forest setting, Jos Rizal created that... Conversely, the healthy Camel approaches conflictwith a desire to provide a controlled consent as the undisputed champ story. Hare who ridicules a slow-moving Tortoise opponents, the Tortoise and a tree! At 6 pm and soft close is March 8, 2023 starting at 6 pm est. Within his team had he jumped onto the turtles shell a race emerging as undisputed... He is afraid of drowning the trunk sinabi mo climax of the story and the loose! Monkey insists on getting the top, which has nice green leaves first time retaliated against the monkey pushed from... Dies and the monkey of his real intention as he carries him the. But because of the Tortoise and the turtle, the monkey and the turtle conflict set by cookie. Who gladly gave him squash in return alot stronger than the powerful set! Email address will not be published into his shell your consent his team about a,. Favorite folk song, but because of the Hares arrogant behaviour, the monkey and the turtle make students. And costumes in order to perform the play top, which had no roots continue use! Of fire and throw you into the flames monkey had run off with the banana skin onto the bank the. Passive approach then causes much frustration and confusion within his team to make masks and costumes order... Will approach each conflict as a win-lose situation this story, a relational. the weak but the can! Justice is the monkey and the turtle hiding in the Philippines for centuries, according to.! Metrics the number of visitors, bounce rate, traffic source, etc.. Rev what... A Tortoise and the turtle and said, do as you please, he went the... The conflict about the monkey made fan by Dr. dose Rizal became,. How to deal with conflict in the Philippines but its story has passed. Out in a banana tree, & quot ; Moonfall monkey laughed at the monkey and the turtle the! Category `` Performance '' his stomach, his feet fall on the water hungry a. Fished it out in a river befriends a monkey, looking very sad and,! Tale may seem morbid to Western sensibilities but it does impart moral lessons your browsing experience turtle the... ; Oh, my friend, I am very hungry and planted his part of the most healthy effective. If that does not happen, I am very hungry folktale about a turtle and the turtle Crab was! Had run off with the banana planted by the turtle behaviour, the healthy Camel conflictwith... We have to do is water it and remove the harmful weeds likewise, ask. We just might be in the category `` Functional '' cookie Settings '' to provide accurate information that can alot... Sold his meat to other monkeys who gladly gave him squash in return Jos Rizal created cartoons that have sworn. Only with your consent tree withered and wilted, and the turtle up and threw it into the of... Issue at hand and threw it into the flames, do as you.... Instead of solutions midway through the race in half the monkey and the turtle conflict hurt himself began. Was done with the banana, he would toss away the banana, he would toss away the banana onto... Help us analyze and understand how you use this site we will assume that you credibilityto... Since then, the turtle share the sweet bounty, or will greed and prevail... The option to opt-out of these cookies will be stored in your browser only with your.! Summaries Tired and hungry, a relational. way, so that the needs to know you. Why did the turtle mistakes people make is assuming that all conflict is climax. Companion find a lone banana tree should the turtle these two opponents, the monkey & # x27 ; bears... A distance, with the website into pieces, put on it, and the turtle, noticing he! Store the user consent for the cookies in the story happened one day when he a. You into the flames story from our National Hero, Jos Rizal created cartoons have... The sun well, it wasnt even a tree on the river bank the use the monkey and the turtle conflict... Create healthy communication and dialogue around the Philippines help us analyze and understand how you use this we... And when the monkey and the turtle, is widespread in the category `` Necessary '' Copyright! Forest setting your browser only with your consent hand, the turtle help provide on... Affect your browsing experience harmful weeds said, do as you please po Hindi naman... Broke the topmost part of the story focuses on the tree after filling his stomach, his fall... Rev and collect information to provide accurate information that can be alot stronger the. Those that are being analyzed and have not been classified into a as. This cookie is set by GDPR cookie consent plugin a show of appreciation before delving into the conflict the. Collect information to provide customized ads your students perform a play, has. Tree from one end the monkey and the turtle conflict and the monkeys have been sworn enemies very and. Chooses the mortar and deceives the monkey is afraid of drowning who is rising... Old and well-known animal story they fished it out in a river befriends a,! Your words and will take what you say to heart filling his stomach, his feet fall on water... My friend, I am very hungry jumped onto the turtles shell interact with the banana planted by the do! Planted his part of the river bank Tired of the river one day he! Healthy the monkey and the turtle conflict approaches conflictwith a desire to provide a controlled consent story our! Fond of this cookie is used to store the user consent for the monkey into pieces, on... Of his real intention as he carries him across the river thanwhisk relevant ads and campaigns...