evening news as even morning news shows are having increased viewership. continue to increase, or this is just a one-time thing due to the coronavirus These types of interviews and moments are not easy to plan. It also highlights the current state of the once influential newscast, as it sits in a clear third place in the ratings. I think her instinct is to innovate and try new things., Tyndall agrees, and points to the Palin interview as part of the reason for the networks bump in the ratings at the end of 2008: You could argue the success at the end of last year was a result of buzz from the Palin interviews. Lacking a 24-hour cable news outlet is something both CBS and ABC are hurt by, and CBS must find other ways to combat this problem. in a very long time. It added four coronavirus-centered segments to the broadcast, including Racing to a Cure, in which reporters explore the possibilities and promise of different types of treatments related to COVID-19; From the Front Lines, which offers an up-close and personal look at what medical professionals deal with daily in the fight against the virus; and The New Normal, which focuses on how people have adapted to self-quarantine across the country. For the week, World News Tonight has 8.86 million viewers, NBC Nightly News had 7.29 million and CBS Evening News had 5.34 million. The enormous success of CBS in prime time actually ends up working to the detriment of the Evening News. and this invariably led to the steep decline in cable news viewership. have evening news with different ratings. We want to hear from you! Some of that can be blamed on decreased demand for news as the coronavirus pandemic subsides, but downward trends have been haunting network TV for years before COVID-19. CBS Evening News was the top telecast on the network last week in total viewers on Monday, Wednesday and Friday and Wednesday and Friday in adults 25-54. "CBS Evening News with Norah ODonnell fell from the comparable week last year, both in total viewers and among adults 25-54," TVNewser reported. Couric may never turn the viewers she gets during her sporadic Webcasts, or the YouTube traffic, or her Twitter followers into regular viewers of the Evening News, but shouldnt she get some credit for that extra reach? They were also down 13 percent in the critical 25-54 age demographic. It was also the first time since ODonnell took the helm, that the show didnt lose double digitsin the 25-54 bracket, also only down eight percent year-over-year for the total viewership. 1 in all of television. As we spoke to people like former CBS Evening News executive producer Rome Hartman (currently executive producer of BBC World News America) and network news analyst Andrew Tyndall of the Tyndall Report, a clearer picture emerged about the roadblocks facing the program and some ways CBS can turn around. increase in viewership. For the season, 60 MINUTES, FACE THE NATION . People have discovered that at 6:30 p.m., they can turn to a trusted sourceand as a result have discovered [CBS] Norah O'Donnell. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. 1615 L St. NW, Suite 800 . NEW YORK - MAY 20: CBS This Morning live from the CBS Broadcast Center, May 20th 2019. CNN is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. !, My God, How Craven Can You Get? Chris Hayes Pillories Tucker Carlsons Election Denialism Driven by Groveling Fear of Viewers, Jesse Watters Claims Voters Are Wondering If Hospitalized John Fetterman Is Still Alive, Kevin McCarthy Defends Tucker Carlson Jan. 6 Footage Deal As CNN Reporter Confronts Him Over Fox Host Downplaying Capitol Riot, Legal Expert on CNN Downplays Significance of Murdoch Testimony in Fox Defamation Case: Its Not a Smoking Gun. We are going to. many Americans got the news in various ways other than the evening news. 4,736,000 total viewers, down from 5,614,000 when former anchor Jeff Glor was delivering the news. Its the first time in more than a decade that the shows drew such consistently large viewership. Access to the broadcasts Washington, D.C. newsroom, control room and studio was limited to Norah ODonnell and a few members of the team. But until that occurs, it doesnt mean the facts cant be a PR point. Well, as Hartman puts it bluntly: People that watch the evening news are dying and theyre not being replaced.. Locked in third place behind NBC's Today and ABC's Good Morning America, CBS This Morning saw its ratings climb with the pairing in 2012 of King and broadcast veteran Charlie Rose. And if you genuinely like Gayle King, you dont need two big anchors, you only need the one.. The leading global brands in entertainment, We tell rich stories that are highly relevant to our audiences. CBS Evening News' Norah O'Donnell is reportedly at risk of losing her $8-million-a-year job as head anchor at 'CBS Evening News,' as the network's top brass look to replace her due to lackluster . Sunday Morning and 60 Minutes are better than ever, says Tyndall. You decide slogans. Additionally, each broadcast offers human-interest segments as well as . tax-deductible. Fox News averaged 1.4 million viewers from Jan. 16-22, marking the only basic cable channel to crack the one-million viewers during a week that saw MSNBC and CNN struggle. The MRC is a research and education organization operating under Section 501(c)(3) of the Internal Revenue Code, and contributions to the MRC are tax-deductible. As Hartman says: Despite the trends, when you put all the cable news networks together in their prime time audience it doesnt come close to the last place networks evening news program on most days. That absolutely works with broadcasting out of DC. These outlets may not have the gravitas of the evening newscasts, but they have the immediacy. The MRC is a research and education organization operating It is a subsidiary of The Pew Charitable Trusts. Phone calls, emails, and Zoom meetings replaced in-person interviews. . It also fits in with her own biography. Email us. NBC has been pointing to additional digital viewership, including an average of 1 million views on YouTube for full episodes of Nightly News and the average viewer watching for nearly 13 minutes. For the two quarters combined, both CBSN streams and CBS News Digital average monthly users were up triple-digit percentages year-over-year. During the same time, viewership in the coveted 25-54 demo rose 30%, People are craving information and understanding in a very chaotic time, and they recognize that we deliver and will continue to deliver exactly that, says Jay Shaylor, executive producer of the, To address the information needs of audiences, the, We have been able to innovate the evening news format, says Shaylor. Its also worth noting that the show name change would have affected DVR recordings, which are factored into ratings. While local news affiliates lose viewers across the board, it doesnt detract from the fact they are tremendously important as a lead-in to the evening newscasts. It was not just the Palin interview. (ABC). In the 25-54 demo last week, World News Tonight averaged 1.7 milion, compared to 2.09 million a year earlier; NBC Nightly News posted 1.35 million vs. 1.93 million, and CBS Evening News had 939,000 versus 1.19 million. On one morning a few months before the sexual harassment scandal broke involving Rose, CBS This Morning drew a total audience of 3.83 million viewersclosing the gap between CBS and NBC's Today to just 147,000 peoplethe closest the two shows had been in decades. And its true that there is a general feeling among many on the right that the media as a whole is biased. Powered and implemented by FactSet Digital Solutions. Norah O'Donnell CBS via Getty Images. The job of these newscasts, first and foremost, is to grow the non-broadcast audience faster than theyre losing the broadcast audience. There are many reasons for this: heres why the CBS Evening News is struggling in the ratings, how it can turn things aroundand why none of it is Katie Courics fault. She could work towards solving the political problem through these means as well. In total viewers, the show dipped 9% in total views and 3% in the demo over the same time period the week before. Ratings: 'Night Court' Premiere Guilty of a Tuesday Primetime Win for NBC With 7.5 Million Viewers. Pew Research Center does not take policy positions. "Versus the same week last year, CBS Evening News was -9% in total viewers and -8% among adults 25-54.". National evening news is all the rave these days, the Worst Beauty Products by Companies that Test on Animals, Which Evening News Has the Highest Ratings, Our Opinion on How America Handles Refugees, Our Thoughts on the Best vs. But with nearly half the country voting GOP, it doesnt help bring viewers in when there is a public perception of unfriendliness toward the party. All of the networks have been trumpeting what they see as bright spots: World News Tonight has ranked at the top of the newscasts for the past 50 weeks in total viewers and key demographics, including 25-54 and 18-49. Now, not every Republican is an anti-Evening Newser. Featuring Evening News pieces, reporters and more on the late night local newscasts, 11pm in most markets, could showcase the national product in a new way. Ratings for the new CBS Evening News anchor Norah ODonnell are still underwater, but they may have finally hit bottom. The network might have expected at least a slight uptick just from viewers tuning in to see the new co-host Nate Burleson and new studio, but the fact Burleson is a relative unknown outside of the sports world might have played a role in the publics apparent disinterest. Those are declines of 11%, 14% and 12% respectively. Shipping 17. internet could be said to have been detrimental to viewership of cable news, A sugar replacement used in many stevia, monk-fruit, keto and other reduced-sugar products marketed for weight loss and diabetes has been linked to stroke, heart attack and early death, a new . Viewership also had a notable increase during the first week in June in the aftermath of George Floyd's death and the worldwide protests for racial justice it prompted. CBSN, CBS News' 24/7 streaming news service, continues to drive strong viewership, with the fourth quarter of 2020 and the first quarter of 2021 now ranking as the #1 and #2 quarters of all time for CBSN streams, respectively. pandemic and the presidential election? The passing of Walter Cronkite brings back memories of a time when the CBS Evening News not only dominated the ratings, but the news conversation as a whole. R: CBS This Morning Co-Anchors: Anthony Mason, Gayle King, and Tony Dokoupil. Delivers New Series Highs, Netflix Top 10 Week of February 6: "You" Is the Most Viewed Title This Week; "Your Place or Mine" Tops the English Films List. The "CBS Evening News with Norah ODonnell" airs every weeknight on CBS across all U.S. time zones and streams on CBSN. People trust her and want to speak with her about important, sensitive topics.". ET on Tuesday to defeat all broadcast and cable networks during President Biden's State of the Union address. Market data provided by Factset. It affects so many different aspects of American life, from the way you buy your groceries, to the restaurant down the street, to when taxes are due, to when you will go back to work and how will you go back to work. For all the talk about CBS News head Susan Zirinsky booting the more-balanced Jeff Glor (whose last newscast was May 10) under the guise of low ratings, that move sure didnt appear to have paid off. When I was at CBS News, we always talked about elections or the first man landing on the moon as defining events. Since then, the morning show's ratings have slipped from a total audience of 3.127 million viewers to 2.704 million viewers for the week of June 17, according to ratings data compiled by Nielsen. Lets say she gets an interview with President Obama, and hits him with some tough questions that severely throw him off his game. There was a particular uptick in younger viewers, who are most desired by advertisers, with audiences between 25 and 54 years old increasing 12% on average from the prior week, according to Nielsen live-plus-same-day numbers. Andrew Tyndall, analyst for The Tyndall Report, says that the total national news audience increases by about 10% on the very heaviest days of breaking news. The show averages 2.46 million viewers total during the week of Sept. 6, 2021, with 517,000 in the adults 25-54 demo. April 26, 2022 . When comparing it to the same time period in 2020, it was . In addition, the CBS Evening News gives viewers the ability to text ODonnell about what stories theyre interested in and what information they feel they need. The nightly newscasts often ranked atop each networks most popular shows, or, as has been the case with World News Tonight, No. Positive reviews (last 12 months): 12.5%. Theres also round-the-clock cleaninga glimpse of what it may be like when the office fully reopens. After making the major transition from CBS This Morning anchor Norah ODonnell has been floundering in the ratings fight with ABC and NBC by hemorrhaging viewers for the first six weeks, according to the Nielsen ratings. (+1) 202-419-4300 | Main Nightly News: This is broadcasted by NBC, it is the second-highest evening news in terms of ratings. King's contract negotiations came after being named one of TIME's 100 Most Influential People, and after a series of high profile interviews, including King's tough questioning of Virginia Governor Ralph Northam amid a scandal involving a yearbook photo that appeared to show Northam in blackface, and King's one-on-one interview with R. Kelly, the musician facing sexual abuse chargesan interview that featured bizarre behavior by Kelly, and which went viral online. Making matters worse is the fact that the CBS prime time viewership is actually more red than that of NBC and ABC. And for us, being able to broadcast stories about what is happening across the country to millions of viewers every day is worth the sacrifices we have to make because of the pandemic.. 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