It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. As soon as this statistic is updated, you will immediately be notified via e-mail. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . This indicates that many Thai people use Facebook to gain new information and to shop for new products. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. The majority of these (445 million/99.5%) access social media via their mobile phones. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Turning customers into advocates isnt always easy. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Clicking on the following button will update the content below. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Business owners often go where their customers are. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. This is according to Hootsuite's report. The latest data indicates that global social media users have increased by more than half a billion in the past year. [1]Conversational commerce surging across Southeast Asia Brands are now turning to micro-influencers, who have a smaller, but more engaged following. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. It will have 60% more users than Snapchat and twice as many as Twitter this year. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? User-generated content is a Powerful Key to Brand Building, 7. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Get in touch with us. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. It is free to use, but users can purchase premium features and services. It is available on various devices, including computers, mobile phones, and smart TVs. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. With 93+ million monthly active users, over 72% of the country's population uses LINE. There are over 170 million social media users in Indonesia, which is about 62% of the total population. And all thats despite long-running issues on internet access, speed, and costs. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. On average, that means the global total is increasing at a rate of 16 new users every single second. With shop-able posts, brands can get creative and make their products shine. So why not give it a try for your brand? In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Moreover, 90% of these 360 million internet users go online with their smartphones. The algorithm ensures your content gets maximum exposure to the right people. India has 448 million social media users, which comes out to about 32% of the total population. It requires dedication, planning, execution, and a genuine level of care. The blog Geeks in Cambodia offers pros and cons for this situation. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. 01 Mar 2023. But its features extend beyond that: Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. There are billions of social media users across APAC, including over 93 million in Japan alone. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. So, it's time for brands to jump on this trend and take advantage of it. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. You only have access to basic statistics. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Ready to level up your brand's social media game in Asia? Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. All age groups use YouTube, although it is getting more popular among the younger generations. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. As a Premium user you get access to background information and details about the release of this statistic. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. 3), and WeChat (No. MPA joins industry leaders to discuss decarbonisation strategies. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Their activity has attracted in-market audiences in droves! What Does This Forecast Mean for Marketers in Asia-Pacific? The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Proprietary data and over 3,000 third-party sources about the most important topics. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Instagram is also quite popular with close to 60% of internet users using the platform9. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Well, once again, the data holds some surprises. LINE is Japan's most popular social media platform. View all stats Browser Please do not hesitate to contact me. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. In some geographies, however, there are significant challenges. However, usage and popularity vary significantly between countries. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. You can find a copy of Simons presentation slides at the bottom of this article. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Theres also one surprise social network coming out of Vietnam. 24.00 million. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. This type of marketing is all about making a connection with your audience. WHO WE ARE? It also comes with a character limit, similar to Twitter. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Social media has given brands more ways than ever to connect with customers. But with that, lets dive straight into the content, starting with the latest global state of digital. Posted 4:54:45 AM. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). . Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Advertisers are The top social networking platforms are Twitter, Instagram, and Facebook. In Taiwan, social media is hugely popular among internet users. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Statista. QQ works best on desktops and is mainly used to send emails or share files. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! When choosing from the apps available, you must consider the audience for your brand. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. LINE is Japan's most popular social media platform. TheSee this and similar jobs on LinkedIn. SNOW is a South Korean messaging and multimedia app. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . In Asia that are excellent channels for online selling and customer service as. About 62 % of the most important topics plenty of debate about whether YouTube as! 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